John Lewis Magazine

Bond Morgan has won an award from Hampshire trend forecasting company, 'Mudpie'. Bond, a fashion design graduate from Southampton Solent University created an all organic fashion project for the final year of her degree to win the award. Bond said, "I wanted to create a series of multi purpose garments that adopt the ethical values of fair trade and promote ethical fashion."

Her design project was inspired by the mantra 're-do, re-cycle and re-use'. "I used organic and recycled fabrics which I sourced from markets, scrap stores and sustainable textile specialists, said Bond. "I've been interested in sustainable fashion for a while, and undertook an internship at the London based ethical clothing company People Tree, which is being introduced to John Lewis soon."

John Lewis already stock ethical jewellery and organic pyjamas in Womenswear and organic cotton t-shirts have been a popular feature of the menswear department this Summer. Actress Emma Watson, best known for her role as Hermione Granger in Harry Potter, has collaborated with People Tree on a youth range of the Women's fairtrade label. People Tree clothing is now available to purchase on johnlewis.com.

Final Major Logo

Final Major Logo- created by watercolour.

Final Major Collection

My Final Major concept is called ‘Metamorphosis’. This describes a concept that creates multi-purpose garments influenced by the Fair Trade movement and also adopts the idea of transforming the garments into different silhouettes to influence people to buy less and not to contribute to the throwaway fast fashion market, but to the ethical revolution.

This collection promotes adaptability and explores the various functions that garments can serve, combining quality and protection. The garments transform to perform different roles, such as changing the silhouette by using different fastenings which would create a different look. I have been inspired by two designers, Lucy Orta- who has designed garments that transform into a living space and Hussein Chalayan who has designed garments that transformed into interior furniture and other objects. The collection reinforces the ethical values of: re-do, re-cycle and re-use.

Multi-zip dress- The open ended zips can be un-zipped to change the length. Fair-trade and organic fleece jersey with recycled coloured jersey.

Multi-strap dress- Neck piece can be re-moved. Fair-trade and organic cotton.

Multi-strap dress- Un-buttoned.

Laser embroidered jacket- Un-bleached fair-trade and organic.

Laser embroidered jacket.

Multi-sleeve dress- Fair-trade and organic cotton.

Multi-sleeve dress.

Multi-panel dress- Laser embroidered panel. Fair-trade and organic fleece jersey and cotton.

Multi-panel dress- Un-zipped.

Multi-length Leggings. Fair-trade and organic fleece jersey and recycled coloured jersey.

Multi-length Leggings.

The Daily Echo Graduate Show

http://www.dailyecho.co.uk/video/video/100623/

The Daily Echo Review

Cutting edge styles and eye-catching designs took to the catwalk in Southampton as students unveiled the future of fashion in their annual show.

Celebrating links with the fashion and maritime industries the Southampton Solent University graduate show brought spectacular outfits to the city cruise terminal where hundreds of people gathered to watch the lastest students show off their artistic talents.

Mainly inspired by the industrial revolution, the show featured outfits of all styles from glamorous growns to more daring designs using dark tones and striking features.

The Solent fashion programme this year also saw collections from students which showed their business awareness as well as their willingness to experiment with ideas.

Watching the show University Chancellor Lord Alan West said he was impressed by the student's ideas and creativity. "It attracted a lot of attention from top London fashion designers" he said.

Laser cutting Experimentation

Laser cutting experimentation- Recycled materials from scrapstores.


Laser shoulder detail.

Laser cap-sleeve.

Laser shoulder and neck line detail.

Laser experimentation on front panel.

Laser neck detail.

Fair-trade and organic laser experimentation.

Shoulder detail with fair-trade and organic material.

Chest laser experimentaton.

Final Major Toiles

Sketch book pages

Transforming inspiration.

Transforming inspiration.

Transforming inspiration.

Transforming inspiration- Lucy Orta.

Design Flats and Illustration

Highland Jacket

Southampton Solent Fashion Show 2009



Backstage model wearing highland jacket

Toile Samples of Highland Jacket

Jacket Experimentation