Bond Morgan has won an award from Hampshire trend forecasting company, 'Mudpie'. Bond, a fashion design graduate from Southampton Solent University created an all organic fashion project for the final year of her degree to win the award. Bond said, "I wanted to create a series of multi purpose garments that adopt the ethical values of fair trade and promote ethical fashion."
Her design project was inspired by the mantra 're-do, re-cycle and re-use'. "I used organic and recycled fabrics which I sourced from markets, scrap stores and sustainable textile specialists, said Bond. "I've been interested in sustainable fashion for a while, and undertook an internship at the London based ethical clothing company People Tree, which is being introduced to John Lewis soon."
John Lewis already stock ethical jewellery and organic pyjamas in Womenswear and organic cotton t-shirts have been a popular feature of the menswear department this Summer. Actress Emma Watson, best known for her role as Hermione Granger in Harry Potter, has collaborated with People Tree on a youth range of the Women's fairtrade label. People Tree clothing is now available to purchase on johnlewis.com.
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